MIES, Switzerland (CHATNEWSTV) — FIBA has announced a new partnership with 1xBet, naming the betting company its exclusive Global Betting Partner through December 2027.
According to a statement on released on Thursday, the three-year deal will see 1xBet leverage basketball’s worldwide popularity by supporting FIBA National Team Competitions, including both traditional basketball and 3×3 formats. As a leading player in the betting industry, 1xBet’s collaboration reflects a shared commitment to growing the sport, FIBA said.
“We are on the threshold of a new stage in the history of 1xBet,” said Valerii Kharitonov, 1xBet’s Chief Gaming Officer. “Signing an agreement with FIBA is a strategic step that opens up significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”
The partnership includes exclusive rights in the Sports Betting and Online Betting categories and spans all major senior National Team events for both men and women. In addition to visibility at FIBA events, 1xBet will feature on FIBA’s digital platforms and introduce a Game Predictor to boost fan engagement globally.
FIBA’s Director General of Media and Marketing Services, Frank Leenders, expressed excitement over the collaboration. “We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years,” he said. “With both organizations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this partnership will be game-changing.”
A critical component of the deal is safeguarding basketball’s integrity. FIBA emphasized its commitment to combating match-fixing and illegal betting, with 1xBet pledging financial support for education and investigative efforts. The company will also appoint a dedicated integrity officer to collaborate with FIBA.
1xBet is no stranger to sports sponsorships, with existing partnerships that include FC Barcelona, Paris Saint-Germain, Italian Serie A, and esports operator ESL.
