TOKYO (CHATNEWSTV) — Nissan Motor Co. reported a decline in global production, sales, and exports for December and the full year 2024, citing various market challenges across key regions.
The Japanese automaker said global production in December fell 19.3% year-on-year to 220,710 vehicles, with production in Japan dropping 17.2% and overseas production down 19.9%. For the full year, total production declined 8.7% to 3.14 million units.
“Production outside Japan saw significant declines, particularly in China (-14.7%) and the U.S. (-13.3%), while Mexico was a bright spot with an 8.8% increase,” the company said in a statement.
Sales Struggle Globally
Nissan’s global sales also fell 7.9% in December to 292,517 vehicles, with sales in Japan declining 7% and overseas markets seeing an 8% drop. For the full year, sales declined by 0.8% to 3.35 million vehicles.
Despite overall declines, North American sales remained resilient, with U.S. sales rising 2.8% to 924,008 vehicles in 2024. Canada and Mexico also reported increases, up 12.8% and 5.9%, respectively. However, China—a key market—saw a sharp 12.2% drop in sales for the year.
Exports From Japan Hit Hard
Nissan’s exports from Japan were particularly affected, plunging 21.6% in December alone. For the full year, exports dropped 8.3% to 398,470 vehicles, with significant declines in shipments to North America (-12.3%) and Europe (-6.7%).
The automaker did not specify reasons for the declines but continues to navigate supply chain disruptions, fluctuating demand, and economic uncertainties in multiple regions.
Outlook for 2025
While Nissan faces headwinds, the company is expected to focus on strengthening its electric vehicle lineup and optimizing production strategies to stabilize operations in 2025.
