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SUNNYVALE, Calif. (CHATNEWSTV) — Mercedes-Benz Research & Development North America, Inc. (MBRDNA) celebrates three decades of technological milestones that have reshaped the automotive industry, cementing its position as a global leader in innovation. Established in 1994, MBRDNA was the first automotive manufacturer to set up an R&D center in Silicon Valley and has since pioneered cutting-edge technologies across several automotive domains, a statement on Monday asserted.
“Innovation is at the core of our DNA. For 30 years now, MBRDNA has played an integral part in combining the most innovative technologies with Mercedes-Benz engineering excellence,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG. “It is thanks to their ceaseless efforts that we’re ready for 2025 – and the years to come.”
MBRDNA’s legacy is defined by industry firsts, including the introduction of full iPod music navigation, Apple CarPlay integration, Google’s “Send-to-Car” functionality, and the recent integration of ChatGPT into Mercedes-Benz models via MBUX. The subsidiary’s work extends beyond infotainment, with major contributions to autonomous driving, artificial intelligence (AI), and electric drivetrains.
“Our global Research and Development network plays an important role in creating the world’s most desirable cars. Digitalization and the electrification of the drivetrain are revolutionizing this process,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG. “MBRDNA allows us to tap into Silicon Valley’s ecosystem of tech giants, startup companies, and renowned universities, pushing the envelope on AI and personalized automotive experiences.”
From its original focus on microelectronics, MBRDNA has expanded to six U.S. locations, including Ann Arbor, Michigan, Seattle, Washington, and multiple California offices. More than 600 employees work across these sites, pushing the boundaries of automotive technology. MBRDNA’s contributions have led to nearly 100 U.S. patents, showcasing its pivotal role in shaping the future of automotive engineering.
Among its latest innovations, MBRDNA has helped develop Mercedes-Benz’s DRIVE PILOT, the world’s first SAE Level 3 automated driving system with U.S. approval. In addition, its AI-driven MBUX Voice Assistant, enhanced by ChatGPT, is transforming the user experience with features like intelligent routines and personalized comfort settings. Beginning in 2025, the new CLA will include MBUX with further integration of Google Cloud’s Gemini and Google Places, elevating the vehicle’s conversational capabilities.
“Thirty years of relentless innovation have led us here, and we are only getting started,” said Schäfer. “Our work in North America will continue to push Mercedes-Benz toward new frontiers of technology and design.”
