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Agency Report –
Wolfsburg, Germany – German auto giant Volkswagen saw total sales across all of its brands fall last year compared to the year before, the company reported on Tuesday.
Worldwide, the Volkswagen Group delivered 9.027 million vehicles, a decline of 2.3% compared to 2023.
That means Volkswagen achieved its internal target for the year of 9 million deliveries worldwide.
In China, sales fell by almost 10%. In Western Europe, however, sales declined by only 0.4%.
Volkswagen was able to increase sales in North America by 6% and in South America by 15% in 2024 compared to the previous year.
In addition to the flagship Volkswagen brand, other Volkswagen subsidiaries include Audi, Porsche, Škoda and SEAT.
Total electric vehicle sales for Volkswagen’s brands dropped by 3.4% in 2024 compared to the previous year, declining to 745,000 vehicles.
Luxury brand Audi’s sales in particular dragged down performance at the company, with Audi’s sales declining by 12%.
The core Volkswagen Passenger Cars brand, which accounts for more than half of all sales across the company, fell by 1.4% in 2024, while high-end sports car manufacturer Porsche saw sales fall by 3%.
In contrast, SEAT/Cupra saw sales grow by 7.5% and Škoda by 6.9%. However, gains at those subsidiaries could not compensate for the slump in the other brands.
In 2023, the Volkswagen Group had delivered more than 9.2 million vehicles of all brands, which at the time was significantly more than the year before.
For 2024, VW executives had initially targeted further sales growth of up to 3% – but abandoned that goal in September, as sales struggles especially in the once-lucrative Chinese market weighed on the company.
