MIES, Switzerland (ChatnewsTV) — The FIBA 3×3 Women’s Series concluded its 2024 season in Hangzhou, China, on September 7-8, breaking engagement records and cementing its position as one of the fastest-growing competitions in women’s basketball. The series, which included 20 stops leading to the Final, attracted unprecedented digital attention, showcasing the global rise of the 3×3 format.
Throughout the 2024 season, the FIBA 3×3 Women’s Series drew 50 million impressions across its digital platforms, marking a 51% increase from the previous year. Viewership surged to 41 million, representing a 64% jump from 2023, underscoring the appeal of the fast-paced game and its growing fanbase.
“The Women’s Series gives a lot of opportunities for women to play international basketball,” said Canada’s 3×3 basketball star Michelle Plouffe. “3×3 is a lot of fun, and it’s the highest level of competition.”
The Women’s Series also recorded 2.7 million fan engagements in 2024, a 35% rise over 2023. The Final in Hangzhou saw digital engagement soar, with impressions more than doubling to 5.6 million compared to 2.6 million in 2023. Viewership during the Final leaped 150% to 4.5 million, up from 1.8 million the previous year, while engagements rose 90%, reaching 200,000.
“It is an exciting time for 3×3 basketball as we build on the momentum from the Paris 2024 Olympic Games,” said FIBA 3×3 Managing Director Alex Sanchez. “The new records in digital engagement show the rapid growth of women’s 3×3, both in terms of quality and popularity. This is only the beginning, and we see huge potential for further growth.”
Women in Basketball has been a key strategic priority for FIBA since 2019, with the goal of increasing female participation at all levels of the sport. The FIBA 3×3 Women’s Series plays a central role in this initiative, helping to build a larger fanbase and inspire future generations of female basketball players.
As the Series prepares for its sixth season, its mission remains clear: to showcase the immense talent of women’s 3×3 basketball players and continue expanding its reach worldwide.
FIBA 3×3, an exciting, urban format of basketball, sees two teams of three players face off on a half-court. Launched internationally at the 2010 Youth Olympic Games, it has grown into a professional circuit for men and women and made its Olympic debut at Tokyo 2020.
By Gabriel Ani
